Christmas in July is an ad for defunct electronics retailer HHGregg, which was founded in 1955 and    closed in May 2017 after filing for bankruptcy. H.H. was used from 2009 until 2011, and was mostly    forgotten until 2014, when the mascot started to become a loose meme. This ad is unarguably the    most famous ad from the "H.H." campaign, promoting the company sale in 2010.

H. H. Gregg, Inc.

(stylized as HHGregg) is an American online retailer and former retail chain of consumer electronics and home appliances in the Midwest, Northeast, and Southeast United States, that operated stores in 20 states including Alabama, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Maryland, Wisconsin, Mississippi, Missouri, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, and Virginia. Valor Group LLC purchased the brand from the company's bankruptcy trustee for $400,000 in 2017. H.H. Gregg closed all stores in liquidation and had been operating as an online-only retailer since August that year, but it has since opened a new store in Somerset, New Jersey in 2019. Founded in Princeton, Indiana in 1955, H. H. Gregg was headquartered in Indianapolis, Indiana when it ceased operating. Its retail offerings included home entertainment video and audio products, computers, and other selected consumer electronics; home appliances, such as refrigerators, ranges, dishwashers, freezers, washers, and dryers; and other products and services, including mattresses. The company announced on November 24, 2008, that they would begin selling popular gaming systems such as Wii, Xbox 360 and PlayStation 3. H. H. Gregg reported an annual revenue of US$ 1.96 billion in fiscal year 2016. On March 6, 2017, H. H. Gregg filed for Chapter 11 bankruptcy. The filing followed the decision to close 88 unprofitable locations outside of its core markets. Troubles for H. H. Gregg continued and the Chapter 11 case was ultimately converted to Chapter 7 liquidation. The company announced on April 7, 2017, that it would also close all of its other stores (132 more than the 88 previously announced closures) in the coming months and would lay off about 5,000 people.